Let’s get you Looped-in
Helping purpose-led organisations stop guessing
and start connecting with the people they serve
Understanding the
people you serve
At Looped-in, we gather real human insights and turn them into clear marketing and communications strategies that work, because they are built around what people need, not what we assume they do.
About our founder
Rachel Abad, has 15 years’ experience as a communications and marketing strategist, leading national campaigns and research led strategy for some of Australia’s biggest brands, major projects, and purpose-led organisations. Her work is grounded with the belief that strategies should be built for real people, not just based on assumptions or briefs.
HELPING PURPOSE-LED ORGANISATIONS WITH
Insights Gathering
Gathering the insights and data that considers and shifts behaviour. We concept test, gather sentiment, map channel behaviours and build empathy driven insight using behaviour change methodology and practices, so your strategic approach puts the people you serve at the centre.
How we gather insights
Focus groups and workshop facilitation
Co-design sessions and community consultations
Interviews, surveys and desktop research
Audience mapping
Communications audits
Employee experience assessments
Strategy
We turn the data and insight into strategies that fits your objective, from visibility to launches to behaviour change campaigns. We build strategies that are built on depth and detail, but simple to execute, with audience-led messaging, channel considerations and practical frameworks you can implement on.
Strategic tools we develop
Marketing and communications strategies
Engagement Frameworks
Integrated campaign strategies
Digital content roadmaps
Multicultural and inclusive communications strategies
Customer journey mapping and experience framing
Strategic positioning and narrative development
Channel and distribution recommendations
Strategy workshop facilitation
Coaching
For small business owners and founders who want support while they build and grow. Think of it as someone in your corner, helping you understand marketing and communications principles to keep you consistent and confident as you grow.
Our coaching sessions
Marketing & Communications Coaching
Content Pillar Development Sessions
Founder Profile Building Sessions
Narrative Building and Key Message Clarification Sessions
Ongoing Coaching Support
Who we’ve Looped-in
Looped-in’s founder, Rachel Abad, has worked and partnered with agencies and in-house to deliver marketing and communications across not-for-profit, health, disability, tech, infrastructure, Government and retail, including with:
How we get Looped-in with our clients
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Agency Partner
For agencies who want a strategic resource without the full-time hire. We embed into your team as a strategic advisor across insight, behaviour change and communications, supporting pitches, client projects and delivery. Think of it as an extra brain in the room to help with thinking and strengthen outcomes.
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Strategic Consultant
For organisations who want clear, evidence-led communications strategy. We work directly with teams to gather insight, understand audiences and build practical strategies that drive visibility, engagement and behaviour change. You get senior strategic thinking, without the layers or big agency overhead.
Our people-focused projects
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![A woman in construction attire, including a white helmet and high-visibility orange jacket, superimposed over a cityscape with houses, a train, and trees under a partly cloudy sky.]()
Metro Trains
Innovative passenger-centric communications for Melbourne’s largest rail projects.
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![Modern reception area with a long counter, a woman walking in front, and minimal signage for country road, witcher, trenery, mimco, politix.]()
Country Road Group
Building a shared purpose and employee experience assessment across a house of iconic brands.
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![Illustration of a construction worker wearing a yellow safety helmet, safety glasses, an orange reflective vest, and a blue shirt, standing against a green background.]()
Lung Foundation
Testing anti-vaping digital assets with hard-to-reach audiences to understand barriers, triggers, and what motivates change.
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![A poster with a red background and a photo of a smiling woman in a green jacket and a young man in an orange sweater holding a soccer ball. The text reads, 'The safe choice. Become a registered disability worker and show people that quality, safety, and experience matter.']()
Victorian Disability Workers Commission
Increasing awareness of new disability worker standards across Victoria through a state-wide campaign.
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![Interior of a modern building with wooden tables and chairs, a staircase with a woman in a pink coat walking up, and signs indicating a creative studios space and rehearsal areas.]()
City of Sydney's Creative Studios
Unlocking Sydney’s creative potential with a strategic marketing roadmap for City of Sydney Creative Studios.
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![A smartphone displaying a webpage from VMIAC, an organization providing resources for NDIS participants and service providers, with colorful graphics and navigation options.]()
Victorian Mental Illness Awareness Council
Developing a supporting distribution strategy for a national mental health advocacy campaign.
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![A woman with short gray hair and glasses points and speaks to a group of young adults seated at a conference table in a bright room, engaging in discussion.]()
Melbourne University
Understanding vaping perceptions to shape an effective behaviour change campaign.
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![Three smartphone screens showing social media posts from Cabrini Health about women's mental health, featuring pink-themed graphics, text, and illustrations.]()
Cabrini Women's Mental Health
Driving awareness and impact for Cabrini’s women-only mental health hospital through a transformative campaign.
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![Three posters with the message "Seek out charge up" promoting electric vehicle charging. The posters feature a woman holding an electric car charging plug and a smiling older man holding an electric vehicle charging cord, both standing outdoors near electric vehicles, with greenery in the background.]()
Electrical Trade Unions Centre For U
Empowering electricians to lead Australia’s EV charging revolution with end-to-end campaign strategy and execution.
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![Group of women talking and socializing in a bright living room with large windows and wooden flooring.]()
Grit Leadership
Building a sustainable marketing roadmap to help a women’s leadership focused not-for-profit grow with intention.
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![Multiple electronic devices including a desktop monitor, laptop, tablet, and smartphone displaying the website of the Australian Public Service (APS) Academy.]()
Australian Public Service Commission
Clarifying APSC’s purpose, positioning, and presence through a communications and brand audit.
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![Two smiling young adults, a woman and a man, wearing matching white t-shirts and white caps with a logo that resembles a clock and downward arrows. The woman's t-shirt is pointed to with her finger, and both shirts have the text "source for me." They are standing against a plain beige background.]()
Source For Me
Positioning a merchandise company to cut through the market through a human-centric content strategy.
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![A printed report titled 'The State of Australian Entrepreneurship Report, July 2025' from Entrepreneurs' Organization, with logos for five Australian cities—Adelaide, Melbourne, Perth, Queensland, and Sydney—at the bottom, placed on a desk with a plant and shadows in the background.]()
Entrepreneurs' Organization
Establishing Entrepreneurs’ Organization’s Australian chapters as the authoritative voice and industry body of choice for entrepreneurship in Australia.
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![A doctor with a stethoscope talking to a female patient in a medical office.]()
Australasia Society for HIV, Viral Hepatitis, and Sexual Health Medicine
Strengthening sexual health awareness and access through earned media, marketing, and communications support.
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![Person holding a tablet displaying a sustainability report with an aerial view of a green city street.]()
Cleanaway
Aligning sustainability strategy and brand narrative for Cleanaway’s 2023 Sustainability Report.
